Job Description
Role purpose:
Drive demand generation with focus on liquidation in the assigned area through field promotional activities such as pre-sowing campaigns, Farmer Training Programs, Field days and Field trips in key villages of the assigned area. Plan, track and manage team of Market Development Officers (MDO) and their activities. Actively manage relationship with Distributors and Retailers. Focus on accurate and timely planning, placement, liquidation and collections. Regularly report sales and other commercial activities relationships with key influencers in the territory.
Accountabilities:
- Create and Execute the Commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography
- Plan and ensure that the right product is available at the right time and right place
- Execute a plan for the growth of the responsible geography, increase market share and lead growth
- Ensure that right people are available to deliver the business aspiration. Have a fully motivated, engaged and energized Field Staff
- Support and drive channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success
- Any other responsibilities as assigned by senior manager from time to time including Country/Division projects
Key Deliverable:
- Achieve sales revenue targets for the sales region
- Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand and minimize saleable returns from trade
- Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers
Overarching accountabilities:
Maintain leading position of the company by creating pull for product assortment at the channel level. Be completely crisp and clear in reporting to the Regional Manager about the drive initiatives of the region. Work with colleagues within the drive in, business and marketing function to develop effective governance and ways of working at the critical interfaces. Support the development of a change plan taking into account employee engagement, team development and customer connection.
Company Description
Hayati Crop Care is one of India's leading developers and producers of agricultural solutions including biologicals, organic products, and chemicals for farmers, commercial growers, and retailers. Our products improve crop quality and yields while ensuring sustainable farming practices.
High-quality products ensure better and more productive crops, which is why farmers trust our solutions. Our advanced products help mitigate risks such as disease and drought, allowing farmers to grow food using fewer resources.
Hayati Crop Care brings farmers more vigorous, stronger crops through innovative product varieties and biotechnology that can thrive even in challenging growing conditions.
Our corporate office is headquartered in Hyderabad, India, serving farmers across the country with cutting-edge agricultural solutions.
Qualifications
Knowledge, experience & capabilities:
- 5-6 years Agro Industry experience in Field crops
- Experienced in Sales management, Customer Relation Management
- Large Customer management skills, Team player, communication skills, customer handling skills
- Strong financial acumen
- Customer service attitude
- Strategic mindset to develop channel growth plan
- Team working and People Management Skills
- Knowledge of local language/Products/Markets
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of Innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Education:
- Agri Graduate/Post Graduate
- Agri or general MBA preferred
Academic Qualification:
Graduate / Postgraduate in Agriculture or related field
Benefits & Additional Information
We value our people and offer comprehensive benefits:
- Annual comprehensive health checkup
- Competitive medical insurance coverage
- Employee assistance program for mental health support
- 30 days paid vacation, 12 paid holidays, and compassionate leave
- Educational assistance for professional development
- Competitive salary and performance-based incentives
